Fresh Collective New World - Foodstuffs North Island
Facing increased competition and changing customer needs, Foodstuffs North Island had to think smart, think small, and create a small format store that could represent the next generation of food retailing.
Enter Fresh Collective, a fresh take on a food retail experience. The New World sub-brand that is focused on delivering fresh meals for everyone, everyday.
An accessible yet premium feeling eclectic brand that makes customers want to stay a while
I was fortunate enough to be involved in the final interior design stages of this small format supermarket. Multiple Fresh Collective stores are currently being implemented throughout Auckland where I held a large creative role. This involved engaging with internal stakeholders and store operators, determining adequate materials, fixtures and refrigeration and extensive use of AutoCAD, Revit and Adobe CC to create the retail store layout and fit-out design development.
Professional work in collaboration with Designworks.